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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Terence A. Shimp J. Craig Andrews
Publisher: Cengage
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals

Table of Contents
Advertising Promotion and Other Aspects of Integrated Marketing Communications

$377.00  
Format Bound Book
Medium HB
ISBN 9781111580216
Copyright Year 2013
Edition 9

Categories: Advertising/BUSINESS & ECONOMICS / Marketing / General/BUSINESS & ECONOMICS / Advertising & Promotion/
Media Type: Bound Book
Previous ISBN13: 9780324593600
Current ISBN10: 1111580219
Edition: 9
Publication Date: 16-Jan-13
Publisher: Cengage Learning
Imprint: Cengage Learning
Next Edition: N/A

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