Global Pharmaceutical Marketing provides a practical guide to the self-regulatory codes that govern the promotion of pharmaceuticals worldwide and supplies additional information on compliance in general.

Topics covered include:

• balance between regulation and self-regulation
• basic principles of the self-regulatory Codes of Practice
• gift sponsorship and payments
• events and hospitality
• printed promotional materials
• internet and electronic communication media
• market and clinical research.

This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in:

• producing global marketing campaigns
• setting up advisory boards around the world
• promoting products at international congresses.