RED BOOK®

Pharmacy's Fundamental Reference™ for over 100 years!

The NEW RED BOOK, with extensive updates and additions, not only brings you the latest pricing and product information on more than 160,000 Rx and OTC items, but also includes a broad spectrum of the healthcare information you need—all in one volume—to cope with pharmacy's changing role in the medical, pharmaceutical, and retail marketplace.

RED BOOK is the essential resource healthcare professionals reach for every day to find the latest information on Rx and OTC products, including:

• Nationally recognized average wholesale prices (AWPs), direct prices, and federal upper limit prices for prescription drugs
• Direct Prices, and Federal Upper Limit prices for prescription drugs
• Suggested retail prices for OTC products
• NDC numbers for all FDA-approved drugs
• Complete package information including dosage form, route of administration, strength, and size
• "Orange Book" codes - FDA-approved drug products with therapeutic equivalent evaluations

In addition, RED BOOK is continually evolving to help you meet the challenges of the changing healthcare environment. Offering a wealth of reference information, RED BOOK delivers the instant answers you need to make decisions that affect your business. You'll find such helpful items as:

• Summaries of drug/food, drug/alcohol, and drug/tobacco
• Sugar-free, alcohol-free, lactose- and galactose-free, and sulfite-containing product listings for customers with special needs
• A complete list of new molecular entities and generics approved by the FDA
• Comprehensive manufacturer, pharmaceutical wholesaler, and third-party administrator directories
• Full-color photographs
• Vitamin Comparison Table: Amounts of vitamins and minerals in over 50 popular multivitamin products
• Common Laboratory Values: Answers to the most common patient questions about urine sugar level, cholesterol, blood pressure and more
• Guide to Leading Alternative Medicines; Pharmacy Buying Groups- Group Purchasing Organizations in the
• NCPDP Billing Standards
• Controlled Substance Inventory Sheet

Comprehensive, timely, and accurate—the RED BOOK is simply the best single source of information to help you keep pace with today's changing healthcare environment!

Pharmacists rely on Red Book for information found in no other single source.

Despite the advances in computer pricing systems, pharmacists continue to refer regularly to the Red Book-- and average of nearly 8 times a week-- as they have for more than a century. Published by Medical Economics Company, Inc, the leader in healthcare information products and services, Red Book is an indispensable resource to pharmacists because it contains comprehensive coverage not found in any other single source-- print or electronic.

One-stop shopping and researching

Here's what pharmacists can get from Red Book, that they can't find altogether in one convenient reference anywhere else:

• Pricing information for all manufactured drugs, not just frequently-dispensed products covered by most electronic resources
• Many useful special sections
  • Emergency Information
  • Clinical Reference Guide
  • Manufacturer/Wholesaler Information
  • Catalogs
  • Drug Reimbursement Information
  • Full-color Product Identification (grids)
  • Rx Product Listings
  • Vitamins Comparison Table
  • OTC/Non-Drug Product Listings
  • Non-drug Product Information
  • Third-party/Government Information
  • Pharmacy and Healthcare Organizations
  • Complementary/Herbal Reference
  • Practice Management and Professional Development
• Comparative Data for average wholesale price quotes and other pertinent information

The Red Book includes over 50,000 price changes and 25,000 new NDCs, along with pricing for virtually all prescription and OTC items. The Red Book also contains:

• Separate Rx and OTC sections, NDC numbers, and "Orange Book" codes for faster and easier access to clinical and business information
• An Herbal Medicine Guide that helps you separate fact from fiction, including herbs requiring direct supervision of a medical expert
• A directory of patient assistance programs that lists pharmaceutical companies providing prescription drugs at little or no cost to indigent patients; time-saving patient counseling information including home test kit summaries, a home infusion glossary, and reproducible patient counseling sheets
• Expanded clinical information including drug-food, drug-alcohol and drug-tobacco interactions summaries
• The very latest new products including new molecular entities, generics and OTCs approved recently, as well as Rx-to-OTC switches
• Specialized listings including manufacturer, wholesaler and third party administrator directories as well as state-by-state Medicaid reimbursement formulas, pharmacy buying groups, and pharmacy organization websites
• And much more

Faster and easier access to professional and business information

• Generic/brand cross-reference chart- a convenient tool for finding the generic or brand name of a drug
• Pharmacy CE provider directory- an easy way to find contact information for continuing pharmaceutical education courses approved by the Accredation Council for Pharmacy Education
• Practice management and professional development section
• Nontraditional PharmD programs
• Pharmacist disease management credentialing programs
• Guide to buying and selling pharmacy business
• Spanish language quick reference guide
• Directory of major pharmacy-oriented websites

What our readers are saying about Red Book:

• "Red Book offers ease of locating information; it is the only source of AWP available to me."
• "I use Red Book as a cross reference for comparing brands and generics and obtaining AWP information."
• "It's current, easy-to-use, and it classifies drugs by therapeutic categories."
• "Always gives me the information I need. Much easier to use than any other references."
• "It contains the drug information I use most often."
• "Has the most complete, concise Rx information."
• "Red Book helps me determine U&C (usual and customary) reimbursement to providers."
• "Our business needs a reference book that shows NDC numbers, drug descriptions, and AWPs and ADPs. Red Book is the most complete book on the market today."
• "Red Book helps me tract down a product when I have only partial information from a customer."
• "I find Red Book Handy for quick price checks and info on nonprescription drugs."
• "Red Book is easy to read, easy to carry, concise, and clear with the updates I need every year."

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RED BOOK® Update

Pharmacy's Fundamental Monthly Reference™.

A subscription to the monthly RED BOOK UPDATE quickly and easily provides you with information you need on top-volume Rx and OTC products to help you stay competitive, efficient, and profitable, including:

• Complete pricing information - average wholesale prices (AWPs), direct prices, and suggested retail prices as well as HCFA FFP prices (when applicable)
• Current package information
• Summaries of pricing changes and new product introductions

Separate sections for Rx and OTC product listings, alphabetical product entries, and changes highlighted in red enable quick and easy retrieval of information.

RED BOOK UPDATE also provides a broad range of valuable information essential to today's pharmaceutical decision maker:

• More coverage of top-volume Rx products
• Expanded listings of products from the top generic manufacturers
• Complete generic and brand name cross-referencing

Pharmacy's Fundamental Monthly Reference

In today's rapidly evolving healthcare market, it's becoming harder and harder to keep up with the many changes affecting our business. And pharmaceutical pricing is no exception.

With a subscription to the monthly Red Book Update, you can stay up-to-date with pricing information on high-volume prescriptions and over-the-counter products.

Red Book Update provides the information needed to stay competitive, efficient, and profitable, including:

• Complete pricing information-Average Wholesale Prices (AWP's), Direct Prices, and Suggested Retail Prices as well as HCFA FFP prices (as applicable)
• "How Supplied" information
• Summaries of pricing changes and new product introductions