 |  | Business Aspects of Optometry
Association of Practice Management Educators; John G. Classe, OD, JD, The Association of Practice Management Educators, University of Alabama at Birmingham, AL, USA; Lawrence S. Thal, OD, MBA, Associate Clinical Professor of Optometry, University of California School of Optometry, Berkeley, CA; Roger D Kamen, OD, MS, Assistant Professor of Optometry, Michigan College of Optometry, Ferris State University, Big Rapids; and Ronald S. Rounds, OD, Associate Professor of Optometry, College of Optometry, Northeastern State University College of Optometry, Tahlequah, OK
Butterworth Heinemann
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Ophthalmology
This clear, detailed text provides the basics for setting up and managing an optometric practice. Covering all the core aspects of the business side of a practice, content includes selecting a location and staff, equipping the office, office and personnel management, and marketing a practice.
New to this Edition
- Ten new chapters on the legal aspects of optometry create a more complete discussion of practice management as it relates to the optometry curriculum.
- New chapters on third-party reimbursement and managed care provide important discussions of the hot topics facing optometrists today.
- New chapters on low vision practice cover this area of prime concern for the patients visiting an optometrist.
- New chapters on financial planning and merger of practices give readers the information they need to successfully build a practice.
- The contributing authors are practice management instructors from almost all of the US optometry colleges.
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Table of Contents
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Association of Practice Management Educators John G Classe OD JD The Association of Practice Management Educators University of Alabama at Birmingham AL USA Lawrence S Thal OD MBA Associate Clinical Professor of Optometry University of California School of Optometry Berkeley CA Roger D Kamen OD MS Assistant Professor of Optometry Michigan College of Optometry Ferris State University Big Rapids and Ronald S Rounds OD Associate Professor of Optometry College of Optometry Northeastern State University College of Optometry Tahlequah OK
Business Aspects Optometry |
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